Berry X Studios is a design firm comprised of 3 graphic designers: Emily Haney, Jonathan Cabello, and myself. As Creative Director, I decided Berry X Studios would be a creative, fun, and innovative name that evoked a fresh feeling. The X is part of the brand to represent a combination of creativity and professionalism to our clients. The brand’s color palette shows emphasis and energy through its highly saturated colors. The chemistry theme is shown throughout; reminds our clients of the scientific process we employ to analyze every aspect of their business.